NASA Works Towards Establishing an Identity for Itself

NASA Internal Briefing: "Why This Important" - NASA Communication Material Review Process

"summary of key findings

- People want to believe in NASA. And the window of opportunity is now.
- NASA's 'brand' is extremely strong. The problem is lack of effective communications.
- There is strong desire to know what NASA does. But today that knowledge is very thin.
- The public looks to NASA for a vision of exploration. Between Columbia and the CAIB report, 2,250 articles were written about NASA and vision, most calling for NASA to develop a vision.
- There is no blame associated with Columbia: The public understands the risks and is supportive."