New Office in NASA HQ Strategic Communications

NASA Internal Memo: New Office of Communications Planning

"Deputy Administrator Shana Dale today announced the formation of the new Office of Communications Planning (OCP). The OCP will focus on new and innovative ways to engage and inform a broader cross-section of the American public about NASA activities through the development of new technology and tools, enhanced outreach mechanisms and key partnerships, and will develop long-term communication strategies and plans for increasing public awareness and understanding of NASA and its missions. ... Dale has named Senior Advisor Robert Hopkins as assistant administrator of the new office."