Ground control to NASA TV: liven up, LA Times
"The man in charge of Washington, D.C.-based NASA Television, executive producer Fred Brown, acknowledges that the network is light-years from where it could be if it had the money and a mandate to properly entertain the masses. But that was never the point, he said. The network was launched in the early 1970s strictly to provide "real-time mission coverage" for NASA's own personnel, Brown said. "It wasn't designed as a television channel as most people would think of a television channel," he added. Over the years, its role has grown; it now offers educational programs and serves a public-relations function by keeping the media informed about space-related news."



Fred Brown's response is an excellent one. They're doing what they were asked to do, and LA Times aside, they're doing it very well.
So the question is, is it time for the mandate for NASA TV to get an upgrade? Brown hits it right on the nose. Is this about entertainment? I think not. This is about public access to things the public is paying for. Are we paying for entertainment? I don't think anyone would say that. That's a steep cliff to dive off of, because when NASA starts becoming responsible for entertainment, then they're competing with the private sector, and I suppose they should be taking ads as well, while they're at it. When NASA has to arrange for it's own entertainment-motivated TV, when the entertainment industry no longer sees public interest in what NASA does, that's the end of the line.