Is NASA Advertising Allowed or Prohibited?

- NASA GRC Solicitation: Purchase of Billboard Space for Educational Information: billboard # 1204
- NASA GRC Solicitation: Purchase of Billboard Space for Educational Information: billboard #222
- NASA GRC Solicitation: Purchase of Billboard Space for Educational Information: Cleveland Hopkins Airport

"NASA/GRC has a requirement for the purchase of display units located at the "Arrival" and "Exit" walls at Cleveland Hopkins Airport, Cleveland, OH. These displays will be used for education and information purposes and will be available to us for a period of eight (8) weeks."

- It May Be Too Late for GRC to Advertise, earlier post
- Got Space?, earlier post

Keith's note: It is not that I don't think NASA should do more to present its value to the taxpayers (they should), but I find it rather curious that Congress is directing NASA to market itself to the American public - and that Congress is doing so after years of chastising NASA for trying to market itself to Congress - directly or indirectly - and even putting prohibitions on advertising, marketing, etc. into law. This is really confusing given that Congress is supposed to serve the the public in the first place. How better to do that than to say "hey, come over here and look at this". If GRC can get away with overt advertising (billboards are rather large after all) then why can't other NASA centers do this?


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Hey PC media and society listen up " WE DON'T CARE ABOUT SIGNS!" We care about keeping jobs and Space exploration!

Damn the Politics!

I always thought NASA should be allowed to have TV commercials like the Army and Marines, etc.

I like the Army's (I think? Was it Air force?) commercial starting like a sci-fi flick and then flipping to "actual" shots. IIRC, they had ones like that both about space and Predator UAV's.

Seems like NASA could do something like that pretty easily - if they don't over cheese it to bad, they have a bad tendency to do that. Sometimes they just try to hard I think, or its some 60 year old grandma lady deciding what to put in that kids will think is cool. Somehow it always ends up being a terrible rap, or some hipster guy with Justin Beaver hair trying to make everything sound overly cool.

NASA PAO employees try to get new ideas off the ground, but PAO managers are too scared of mistakes to take any real risk, so those ideas often never go anywhere. Sad.

Where is it said that NASA cannot communicate its story? The original NASA Act demands it.

As Waste points out, a lot of NASA management fears being too 'in your face' with telling NASA's story, but that seems to be a problem with the NASA engineer's mentality. NASA needs some leaders who came with commercial backgrounds or out of other industries.

I find it comical (or perhaps tragic) that currently on the internal JSC website they are running an AAS talk by museum/Disney designer Bob Rogers that advocates opening up communications and advertising in telling and selling people about the space program. Bob has been using the same talk for about 10 years and some senior NASA managers have said they agree with him, but management has failed to follow any of his recommendations.

Key among Bob's ideas is to take some of the people who understand the story and how to communicate the story and put them in charge of telling the story. Bob was fired by the Constellation Program because an astronaut had a better idea. (We all see how far that got us).

You need only to look at the current NASA human space flight hierarchy and their actions (inaction) and see how little support or direction they provide. The management and make no mistake this includes Griffin, Cooke, Gerstenmaier, Coats, Hale, Hanley, Suffredini and the others had ample opportunity to do things intelligently and differently.

Not to be overly critical...but exactly what does NASA have to promote?

Obviously NASA has never succesfully communicated to you what it offers of value to the nation.

Space photography and imagery is inspirational. NASA plays an important role in astronomy, geography, history, robotics, and the sciences. There are astronomical satellites and probes, lunar and planetary probes, orbiters and landers, and earth observational satellites. NASA has played an important role in rocketry, hypersonic flight, commercial flight and general aviation. NASA has been instrumental in developing new imagery methods and technologies used in medicine and industry, computer enhancement methods and modeling, materials used in medicine, manufacturing, aviation, and sporting goods, and new environmental control and life support systems and processes. The International Space Station is the largest system ever placed and used in orbit, was assembled in orbit, and offers capabilities for enhancing the use of space in the future.

NASA is a knowledge creation organization. It has a lot to promote but has been doing a pretty poor job of it for decades.

http://www.chron.com/disp/story.mpl/editorial/outlook/7113038.html

"....just as the president has become so adept at blaming others for any failure while tap dancing to avoid taking responsibility for almost every problem, Bolden now takes the heat for saying a prime goal of the American space program is to gain influence with adversaries and friends....

According to: http://bit.ly/NASASpinoff

As a result of a 1958 congressional mandate, NASA, in 1962, created the Technology Utilization Program. It was supported by Technology Utilization Offices at each of the field centers and four Industrial Applications Centers (IACs). The number of IACs grew rapidly to seven by the early 1970s and ten in the early 1980s.

Early studies of Tech Briefs, the publication dedicated to informing the scientific community about available NASA technologies, and ongoing requests received for supporting information, indicated a strong need in the private sector for new technology to aid in the development of commercial products and services.

When spinoff products began to emerge from space technologies, NASA considered the possibility of an annual report to present at congressional budget hearings. The result was a black and white “Technology Utilization Program Report,” published in 1973, followed by another one in 1974. The technologies in these reports created interest in the technology transfer concept, its successes, and its use as a public awareness tool. The reports generated such keen interest by the public that NASA decided to make them into an attractive publication. Thus, the first four-color edition of Spinoff was published in 1976.

Each year since, a new issue has highlighted the transfer of NASA technology to the private sector. The Agency distributes copies to politicians, economic decision makers, company CEOs, academics, professionals in technology transfer, the news media, and the general public.

NASA’s Spinoff publication accomplishes several goals. First, it is a convincing justification for the continued expenditure of NASA funds. It serves as a tool to educate the media and the general public by informing them about the benefits and dispelling the myth of wasted taxpayer dollars. It reinforces interest in space exploration. It demonstrates the possibility to apply aerospace technology in different environments. It highlights the ingenuity of American inventors, entrepreneurs, and application engineers, and the willingness of a government agency to assist them. And finally, it continues to ensure global competitiveness and technological leadership by the United States.

The total number of stories published since 1976 is over 1,600, which does not include approximately 100 stories featured in the 1973 and 1974 reports

Who said NASA marketing itself was illegal?

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This page contains a single entry by Keith Cowing published on July 15, 2010 10:02 PM.

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